The Essentials of Options – 101
Four Tips on Hiring a Listing Agent for Your Home
If you’re selling your home, you’ll obviously want to hire the best listing agent you can find. However, lots of people make the mistake of basing their choice of agent on commission charged and suggested list price for their home. It makes sense that like many homeowners, you want to pay the minimum commission and get the highest price possible for your home. But these two factors are not what make a competent agent. So to find a competent agent, what criteria should you use? Let’s have a look at a few tips that may come in handy:
Concerning the suggested listing price, you must bear in mind that an agent cannot truly tell how much your property will sell for. To assist you with choosing a sales price, the agent may show you some of their previously sold listings plus current listings like yours. Ultimately, it’s the buyer who must decide if the price is OK with them. So a good agent should provide you with a price range. This range is subject to a number of factors, such as market trends, location of the property, etc. So the agent who suggests the highest listing price isn’t necessarily the best one.
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Picking the agent who asks for the lowest commission is not always a good idea. You may however find an agent who is ready to work for less than his or her competition because you might be willing to send more referrals their way. What’s important is that you don’t choose an agent who’s either desperate for business, or incompetent.
Agent’s marketing techniques
To expose your home to as many potential buyers as possible, every agent will need the best marketing tactics as well as a good advertising budget. Because of wider exposure, an agency with a huge marketing budget will probably sell your property faster. So have an agent show you their full marketing plan before hiring them. The marketing plan needs to include essential tactics such as incentives for brokers, distribution to major real estate sites, four-color flyers, and a virtual tour for buyers. it may also help to advertise in the local papers. The more the marketing tactics included in the marketing plan, the higher the chances of selling your home fast and at a good price.
Track record and experience
You would probably prefer an experienced agent with a solid track record. Ask the prospective agent to show you what properties they’ve managed to sell in the last year. Are some of the properties sold similar to yours, both in terms of price range and location? How long did it take them to sell the listings?